Saturday, October 2, 2010

Week three of TUF XII sees continued growth.

Episode three of TUF XII saw a slight uptick in the overall audience as the average audience hit 1.8 million, one hundred thousand more than last week.

As I said last week, we won't have a decent idea of just how this season will do until the fifth week or so. If the numbers stay at this level, it will be one of the more successful seasons. Thus far, things have been understated. No fireworks, in or out of the house, but the teasers certainly suggest that chaos is coming.

Confrontations certainly can draw interest, but seasons 7-9 had plenty of that and did some of the weaker ratings. Junie Browne did bring numbers up a tad, but his season delivered lackluster numbers overall.

Episode one: 1.3 rating with a 2.0 in M18-34, a 1.8 in M18-49 and an average audience of 1.6 million.
Episode two: 1.2 rating with 1.84 in M18-34, a 1.7 in M18-49 and an ave audience of 1.7 million.
Episode three: 1.3 rating with a 1.9 in M18-34, a 1.71 in M18-49 and an ave audience of 1.8 million.

For comparison, here are the first three eps of season eleven:
Episode 1: 1.5 rating with a 2.1 in M18-34, 1.8 in M18-49 and an ave aud of 1.9 million.
Episode 2: 1.2 rating with a 1.9 in M18-34, 1.54 in M18-49 and an ave aud of 1.5 million
Episode 3: 1.3 rating with a 1.63 in M18-34, 1.53 in M18-49 and an ave aud of 1.6 million.