Thursday, September 23, 2010

TUF XII episode two holds onto week one audience.

Two weeks into TUF XII, the numbers look solid,

Episode two did a 1.2 rating with a 1.84 in the Males 18-34 demo, 1.7 in Males 18-49 and had an average audience of 1.7 million.

By comparison, the second ep of TUF XI did a 1.2 rating with a 1.9 in M18-34, 1.54 in M18-49 and an ave aud of 1.5 million.

The series appeared to be in trouble when seasons 8 and 9 saw individual episodes dip below 1.0, a number that is generally seen as the benchmark for success. One thing I find interesting is that last season, and so far this season, were tame in terms of hijinks and mayhem. They focused more on the fights and less on pranks and drinking. While there is no doubt that Evans, Jackson and Kimbo are partially responsible for the renewed interest, I wonder if the lack of wackiness has helped keep some of those folks coming back for more?

 I don't think we will have any real idea of just how well the season will do until episode four or five.

Episode one: 1.3 rating with a 2.0 in M18-34, a 1.8 in M18-49 and an average audience of 1.6 million.
Episode two: 1.2 rating with 1.84 in M18-34, a 1.7 in M18-49 and an ave audience of 1.7 million.

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