MMAJunkie is reporting that Saturday's Fedor vs. Werdum event, on Showtime, had an average audience of 550,000 viewers. According to the site, that number includes DVR and on-demand viewings. The main event, when including the aforementioned viewings, ended up over 700,000.
These numbers are good. I would say that anything under 400k would have been a failure and anything over 450k is a success.
Between the gate/attendance, the ratings and the media fallout from the event, Strikeforce should regain some of the momentum they had lost in the past couple of months. One has to assume they are hoping it will bring CBS back to the table. Strikeforce previously had a two event deal with CBS and that deal ended with the Nashville card.
While this bout was obviously a big one, it did not hurt that Strikeforce and Showtime promoted it a fair amount and this was a bout that had been talked about for some time. Strikeforce needs to get the ball rolling earlier for upcoming cards and get chatter going. While they obviously don't have the resources Zuffa does, the UFC cards are generally known months in advance. There is online chatter well before the official marketing push starts up.
In the future, Strikeforce should take the position that there no minor cards and give every show a proper build-up, as well as making an effort to make the major bouts known earlier.
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